• Sumo

If you are building a list or thinking about building one, you may well have heard that the money is in the list.

You may have also heard that whilst this is true the real money is in your relationship with your list.

These snippets will have to do us until someone comes along with another headline to entice us into their list building course.

I don’t think my title ‘List Building – Is It Worth It?’ will be the next big crowd puller and you might wonder why I am being so negative.

I ask the question because I only part know the answer.

Like any other Internet Marketer I am in the process of building my list. I follow the tried and tested methods to drag their email address off them kicking and screaming.

Well, hopefully they are not all kicking and screaming, but sometimes it seems like it!

I join JV Giveaways and have paid for solo ads and have a pop over to grab (annoy) my visitors on my blog.

I have produced my own product and started to build a list of buyers and everything is moving along nicely.

I use Aweber, which is highly recommended by lots of Internet Marketers and recently I thought I would see how much it will cost me when I get a huge list.

Currently if you have up to 500 subscribers it will cost you around $19 per month. You can go quarterly or yearly which makes it a bit cheaper.

Between 501 and 2,500 will cost you an extra $10 per month.

Between 2,501 and 5,000 will cost you an extra $30 per month.

Between 5,001 and 10,000 will cost you an extra $50 per month.

Between 10,001 and 25,000 will cost you an extra $130 per month and if you have more than 25,000 subscribers could you let us know how much it is as they don’t say.

Ok, now I will get to the point of this post. Is it worth it for someone to squeeze one more subscriber and reach 10,001?

Not that this conundrum will bother me for a while yet, but I like to plan in advance. :smile:

That one subscriber will cost you an extra $80 per month so they better be heavy spenders!

Do you do any form of list maintenance?

Is it not something us mere mortals should worry about? Once we join the elite, will our list make us that much money we won’t need to worry about it?

Do you always use double optin or do you have some lists that are single?

I should imagine that building a list of single optins is fraught with danger with false emails still counting on your account.

I am not a compulsive tracker and tester by any means so I can’t put accurate figures on it all, but I think every 6 months or so I will take stock of who is responding to my emails and cull the non responsive ones.

I have a feeling though, that it might not be quite as simple as that!

Any thoughts on a postcard please!



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Filed under: List Building

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