• Sumo

Two of the most problematic areas for anyone online is getting traffic and building your list.

For the uninitiated, traffic is the term for website visitors and your list is simply a list of people who have signed up to receive information from you.

So, you have built your website and it is truly something to be proud of. ‘I have built it, they will come’

And you wait and wait and the floods of traffic you deserve fail to materialise.

Eventually, after checking your Google rankings on an hourly basis, your hours of forum marketing, blog posting, link swaps, traffic exchanges and social marketing begin to pay off.

You start to see your site stats creep up and you walk around with a spring in your step and a smile on your face.

Months go by and your visitors are on the increase, a Digg here and a Tweet there to tell everyone about your great content on your site.

Wow, this is easy. If all I have to do is write good unique content by the hour, Google will love my site and all searchers for my keywords will crash my server day after day.

Of course, creating good unique content daily is not as easy as it seems. Depending on what niche you are in you might not be able to produce unique content every day.

You remember that when you started out you were told you MUST add content to your site on a very regular basis. Depending on who you listened to this could be anything between 1 and 5 posts daily (for a blog).

A few years ago, it wouldn’t matter if you raided the article directories for content but nowadays you will find yourself dropping down the rankings quicker than (insert own analogy here) if you overdo it with the copycat content.

Google has decided that if you are not giving their searchers good relevant content then they will not show your site in the first few pages at best. At worst you could find your site completely de-listed if you don’t take action soon.

I have a number of auto blogs which didn’t seem to be doing too badly until recently. Now, I have to check my site rank with my Market Samurai software just to see how low they have gone.

It is just as well, I hadn’t put all my eggs in one basket and the ‘Rise and Fall’ of the Dave Whitworth empire will soon become the ‘Fall and Rise’.

It is just another confirmation that the steps I am now taking, and will be for the rest of my Internet career, will follow a tried and tested formula with only ethical activities being followed.

This blog will only have content that I have created or from trusted guest bloggers.

I apologise for going off on a tangent, but getting back to traffic and lists. It is better to get targeted traffic and a responsive list than it is to invite all the world to view your wares.

If you have 500 people interested in what you have to sell and 5000 people interested in what you have to give away, which do you think would be the most productive?

Now, I am not suggesting that you shouldn’t offer free stuff as an incentive to get people on your list as I am a great believer in the old saying ‘give and ye shall receive’.

I will get into how we go about getting targeted visitors and subscribers later.

Until then Best Regards






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